SportingQueer
Celebrating the LGBTQ+ community in sport and recreation for this Olympic year
Dame Kelly Holmes, Double Olympic Champion
We partnered up with
Research from the Alliance, shows the UK lags behinds the rest of Europe in terms of activity levels, which adversely effects NHS spending, wellbeing and economic growth.
The ambition of the SRA is to make the UK the most active nation in Europe, by encouraging and enabling people of all ages and backgrounds to participate in sport and recreation.
SportingQueer complements and supports this campaign by profiling and celebrating the LGBTQ+ community and their allies within sport and recreation, from grassroots to elite levels.
Using our award-winning exhibition format, we created a SportingQueer exhibition, book and campaign for change.
With the Olympics and the Paralympics this year, we wanted to celebrate the LGBTQ+ community and their allies in every area of sport, dance, and healthy activities.
This unique flexible exhibition will honour LGBTQ+ people and their allies and show fans and supporters why everyone should be able to bring their whole self to the pitch, field or court. Celebrating them and the huge contribution they make and showing why diversity is the lifeblood of sport in the UK.
The first 15 portraits of the exhibition were displayed to the public at London Marathon.
The whole exhibition was launched at the TeamGB offices for Pride in June, and was displayed at Pride House at the Paris Olympics 2024. SportingQueer will then be displayed at multiple sporting venues and events across the UK.
The Athletics Pride Network
The purpose of our #SportingQueer exhibition
The #SportingQueer images and stories celebrate LGBTQ+ people and their allies. They illuminate the many different issues people face combining their personal and their sporting life – from elite athletes to recreational exercisers. By bringing these two worlds together in one photograph, we can all learn about and understand each other better. And make the world of sport a place where people feel safe to share their whole selves.
The photographs and accompanying stories raise issues around identity, cultural and societal expectations. They create a powerful sense of recognition and representation. #SportingQueer supports Diversity & Inclusion initiatives and encourages everyone to get involved in sport.
Why #SportingQueer?
There is plenty of evidence that getting involved in sport, at any level, improves both mental and physical health and strengthens bonds between families and communities.
Using the successful format of bright bold photography, with a strong narrative and a little humour, we created LGBTQ+ images and stories that connect with people who can still feel excluded in sport.
We are delighted to learn that the SportingQueer exhibition is a finalist for the Sports Equality, Diversity & Inclusion Award at The Sports Business Awards!
With a huge thank you to our main sponsor Rathbones. We couldn’t have done it without you!
80% of LGBTQ+ people have experienced homophobia in sport
55% of LGBT men are not active enough to maintain good health, compared to 33% of men in the general population.
64% of people who identified as something other than male or female (eg gender-fluid or genderqueer) were not active enough to maintain good health.
Some of the images and stories from the #SportingQueer exhibition and book
Lisa on the right with her family.
Introduction from the Sport and Recreation Alliance
The Sport and Recreation Alliance serves as the independent representative body for a range of organisations across the sport and recreation sector. Our role involves uniting the sport and recreation community and assisting our members in addressing their challenges and taking advantage of wider opportunities. We act as the voice of the sector, engaging with government, policymakers, and the media to ensure our collective view is heard.
A key part of this is advocating to make sport and recreation more inclusive, diverse and accessible. We have collaborated with WeAre’s award winning photographer Fiona Freund and designer Lise Meyrick, who created this ground breaking photography exhibition - SportingQueer - to shine a light on the work our members, and the sector more broadly, are undertaking to promote diversity and inclusion, particularly for those from the LGBTQ+ community.
The perception of the LGBTQ+ community in sports within the UK has historically been influenced by stereotypes, discrimination, and limited representation. LGBTQ+ individuals can face barriers to participation, including exclusion and harassment, due to prevailing norms of masculinity and heteronormativity.
Despite these challenges, there are growing efforts to promote inclusivity and diversity in sports, with initiatives aimed at challenging stereotypes, fostering supportive environments, and advocating for policy changes. Allies within the sports community play a crucial role in driving positive change, standing in solidarity with LGBTQ+ athletes and working towards creating more welcoming spaces and environments for all participants.
We want to ensure that sport and recreation really is for everyone. Campaigns like SportingQueer aim to help achieve that, providing a platform to showcase and hear the stories of the incredible role models from the LGBTQ+ community within sport and recreation who, in their own way, whether it be at grassroots level or the elite arena, are making a difference.
Lisa Wainwright MBE
CEO Sport and Recreation Alliance